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Feb. 15, 2012

AGTA Updates Gemstone Enhancement Brochure
The American Gem Trade Association(AGTA) has just updated its popular Gemstones and Enhancements – What You Should Know brochure.  This 20-page booklet provides comprehensive information on 16 common gemstones.
"These brochures increase consumer confidence by providing information that helps them better understand the gemstones and jewelry they are purchasing," states Douglas K. Hucker, AGTA's Chief Executive Officer.

Leaders in Luxury - Todd Reed
Elite Traveler
When jewelry trade publication JCK Magazine outlined "10 Things Rocking the Industry," Boulder-based designer Todd Reed was front and center: Number One for his work with gemstones. His two straight Best of Show awards at the American Gem Trade Association annual Spectrum Awards, that industry segment's version of the Oscars, underscored that as he celebrates his 20th anniversary, the pioneer of raw diamonds has arrived. MORE

The art of color
Leatrice Eiseman spends a good portion of her life observing the color of our emotions.  It's not quite as simple as judging whether we are feeling blue or are green with envy, but it is up to Eiseman, executive director of the Pantone Color Institute, to sort through the ether and figure out the collective color mood of the world. MORE

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Yael Designs is recognized by AGTA with another Spectrum Award - Honorable Mention in Bridal Wear.

Bold, yet effervescent - 'Baroness' Tanzanite and diamond earrings will make any woman feel like royalty! For more stunning designs and deep blue tanzanites, check out the award-winning Pacifica Tanzanite Collection; inspired by the beauty of the Pacific Ocean. Click here to see more.

Beautiful Lies: The Slippery Slope of Gem Treatment
Since ancient times, humans have coveted the classic gemstones because they exhibit a beauty unique to the mineral world. It is this beauty, combined with the perception of rarity as well as durability, that motivates people to seek out--and spend significant amounts of money on--the earth's most precious resources. MORE

Tucson Day Four - Our Annual Pearl Walk
The Roskin Gem News Report
Friday morning is our traditional time for wandering the AGTA GemFair visiting many of the finest pearl suppliers in Tucson.  You will have our full Tucson Pearl report soon, but here are a few highlights from Day Four - Tucson. MORE

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AGTA eLearning Product Showcase Listing

AGTA eLearning Platform – Affordable Web-based Training
The American Gem Trade Association has developed an online eLearning Platform with the sole purpose of increasing the knowledge base of the front-line sales associate.  With knowledge comes confidence and with confidence comes sales.  Access to the platform is FREE to AGTA members for up to five associates, then only $25 per person. Click here for more details or non-member pricing.

Outback Memories Design Challenge: Design 1
When I read this beautiful story of two very connected women, Tess and Chloe, I could visualize all of the symbols in it-the sweet memories of two women together sharing tea and stories, and supporting each other. MORE

Tanzania: Tanzanite to Be Listed On Stock Exchange
All Africa
Opportunities for collective ownership of Tanzanite mines located in Simanjiro district, Manyara region have opened wide as Richland Resources Ltd, the company that owns Tanzanite One Mining Limited works on the final stages of listing on the Dar es Salaam Stock Exchange (DSE). MORE

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Pure Michigan, via Iowa
The Detroit News
The 2012 edition of Michigan Travel Ideas is ready to go, and these folks know their apples.
…Unless you are a jewelry designer, or perhaps a fish lover, you might not be properly impressed with this. But let it be known that Link Wachler of Troy won an American Gem Trade Association Spectrum Award last weekend in Tucson, Ariz….

Why you should care about the mobile Web
Ready or not, the mobile revolution is upon us!
There is a lot of hype out there about how many people own mobile devices and how much time people spend on them.
Over the past two years, I’ve been charting and chronicling the rise of the mobile Web and the changes that it is unleashing on American society.

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Step inside the Diamond Council Reading Room!

The Diamond Council of America invites AGTA members to visit our online Reading Room, which features a library of articles, videos and other resources to help your business thrive.

IGI, the Standard
of Excellence
in Gemology
since 1975

IGI, a worldwide gemological laboratory, providing objective and accurate grading, identification and appraisal reports for gemstones and fine jewelry along with laser inscription and educational courses


The articles and website links appearing in ePrism, and not written by the American Gem Trade Association, are included in the e-publication as general information from -- and for -- the Trade, but do not necessarily reflect the opinion or endorsement of the American Gem Trade Association and its members.

Adam Graham, Marketing Manager, 800-972-1162, 214-742-4367

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